Welcome to eZine Directory Express - free articles for your ezine, newsletter content, website content! Articles » Business » Marketing >> View Article Video Products Review Successful Internet Marketing Products Review Do You Have What It Takes To Be A Successful Affiliate Marketer

Global Marketing By: Webmaster Tangence - Global Marketing Services August 2007 View Online Tangence - Global Marketing Services Marketing Insider - Global Marketing Marketing Insider IN THIS ISSUE: GLOBAL MARKETING THE WISDOM | THE BUZZ | THE GURUS | THE SCENE | THE GLORY | THE NUMBERS | THE PULSE Welcome to the Marketing Insider; our compilation of marketing news you really should know about. In this issue, we focus on the increasing internationalization of marketing. Marketers are already dealing with hyper-competition on the one end, and more and more demanding customers on the other. Add the fact that the marketplace is now truly global, and we face a future of exciting opportunities (or sleepless nights!). Read along as we explore this brave new “flat” world of marketing! THE SCENE ad:tech London London, UK Sept. 26-27, 2007 DMA07 Conference & Exhibition Chicago, IL Oct. 13-18, 2007 eMarketing Conference 2007 Atlanta, GA Oct. 23-24, 2007 THE PULSE How does your company address global marketing? All marketing centralized Centralized marketing with offshore execution Programs created centrally, localized regionally Autonomous regional marketing teams Results for last issue's poll: Which of the following types of social media does your company use? Blogs 36.4% Social Networking 18.2% Videos 18.2% Second Life/ Virtual Communities 18.2% Customer Forums 9.1% THE GLORY Effie Awards 2007 ad:tech Awards 2007 THE NUMBERS Top 5 Global Brands of 2007 Click to enlarge Top 5 Global Brands of 2007 THE WISDOM Global Marketing: Money + Web + Local Experience = Success Globalization: Back to the Future for Standardization and Centralization? Marketing Strategy–Globalization Global Marketing: 5 Steps to Succession THE BUZZ The Magic of Global Branding: Scholastic’s Spell to Keep Potter’s Surprise The debut of J.K. Rowling’s latest novel underscores a big problem faced by global brand managers – how can you synchronize the global release of a product? Marketing and brand managers face a tough problem in limiting what they say so that consumers don’t stop buying current products while waiting for the new one. And the problem is multiplied because most companies don’t have the luxury of worrying about a product release to a single country. It's an Ad, Ad, Ad, Ad World Digital Marketing, meet Offshoring! Publicis Groupe, one of the world’s largest media conglomerates, is embarking on a global strategy to use Chinese resources to gain an upper hand in digital advertising. Marketers Take a Fresh Look at the Language Barrier One cannot discuss global marketing without bringing up the challenges of marketing in a multi-lingual world. According to a recent survey of corporate marketing managers, language and translation issues were cited as the biggest obstacles to managing a brand effectively in global markets. Battle of the Brands for Emerging Market Hearts How are the leading global brands perceived in the new emerging economies? Here are some fascinating results from a survey of over 13,000 consumers in markets around the world to gain a better understanding of their relationships with brands and their brand preferences across a range of product categories. Going Global International promotions are occurring at a rapid pace in every product category as more companies sell to a global audience. While going global is not as hard as it seems, there are very important legal issues to consider. Here are just a few. THE GURUS Double Standards – Global Brands with the Power of Local Targeting: Sales chiefs of MTV and Metro International Emotional Engagement of Hard-to-Reach Customers: Michael Fasulo, CMO, Sony Electronics How to Market Globally with a Local Twist: GALA Executives Gordon Husbands & Kevin Bolen Forward this newsletter Click here to subscribe to this newsletter. © 2007 Tangence Inc. All Rights Reserved. 2 N. First St., #208, San Jose, CA 95113 P. 408.323.9278 F. 408.404.8020 www.tangence.com, info@tangence.com Total Views : 173    Word Count Appx. : 633 See All articles From Author

The best hosting value is just a click away!